About the Project
The project aimed to redesign Convince & Convert’s website to better showcase their wide range of services, highlighting their expertise while driving traffic to their blog and podcast content.
Challenges
The key challenge was to present Convince & Convert’s extensive services and thought leadership in a coherent, engaging manner. The design had to be intuitive enough to guide users seamlessly to the blog and podcast sections, key aspects of their content strategy.
Design Philosophy
Incorporating a new pastel color palette complementing the existing brand colors, the design emphasized accessibility and ease of use. Rounded design elements were introduced to mirror the brand’s logo, creating a cohesive and welcoming aesthetic.
Key Features
Clear navigation and a well-structured information hierarchy were central to enhancing the user experience. Conversion rate optimization strategies were applied throughout, with impactful CTAs to encourage newsletter sign-ups and engagement with gated content. The content hub, featuring the blog and "The Social Pros" podcast, was strategically positioned for optimal visibility and engagement.
Outcomes
The redesigned website successfully showcased Convince & Convert's diverse expertise and services, improving user engagement and effectively highlighting their valuable content resources.
